Message Mapping
One core message, three supports, proof points.
Explanation
Human memory has limits—people can only remember about 3 main points from any presentation or conversation. Professional communicators like PR experts and politicians structure their messages around this 'rule of three.' If you try to make 10 different points, people won't remember any of them. It's better to have 3 clear, memorable points than 10 forgettable ones. Repetition helps these key messages stick.
Real-World Example
Job interview: Core: 'I'm the perfect fit.' Three supports: 1) Relevant experience (proof: specific project) 2) Cultural fit (proof: share values) 3) Growth potential (proof: learning track record). Everything you say reinforces these three.
How to Apply
Write core message in 7 words or less. Find 3 (only 3!) supporting points. Each point gets 1-2 proof points (data, example, story). Practice until automatic. In Q&A, bridge back to your three points. 'That's a great question, and it relates to my second point about...'