Satisficing vs Maximizing
Good enough is often better than perfect.
Explanation
Psychologist Barry Schwartz found that people fall into two categories: satisficers (who look for options that meet their criteria) and maximizers (who want the absolute best option). His research shows that satisficers are generally happier because they spend less time second-guessing themselves and more time enjoying their choices.
Real-World Example
Buying notebook: Satisficer picks first one meeting criteria (lined, $5-10), done in 5 minutes. Maximizer researches 20 options, reads reviews, still doubts choice, wastes 2 hours. Choosing restaurant: Satisficer: 'Is it nearby and rated 4+? Great.' Maximizer: compares 30 places, still regrets choice.
How to Apply
Set criteria upfront. Take first option meeting all criteria. Reserve maximizing for <5 decisions per year (career, partner, home). Everything else: satisfice. Time saved from not optimizing small decisions = energy for important ones. Perfect is the enemy of done.