Confirmation Bias
People seek information that confirms existing beliefs.
Explanation
Once we form an opinion, we unconsciously look for evidence that supports it and ignore evidence that contradicts it. This isn't stupidity—it's how our brains work to reduce mental effort. In communication, this means people will interpret your message through their existing beliefs. Understanding this helps you present information in ways that work with, not against, their mental filters.
Real-World Example
If someone believes remote work doesn't work, showing them productivity statistics might not convince them—they'll focus on the downsides. Instead, connect to what they already value: 'I know you care about results. Here's how remote work actually improved our key metrics...'
How to Apply
Start by understanding their existing beliefs and values. Frame new information in terms of things they already accept. Use their language and priorities. When presenting contrary evidence, acknowledge their current view first: 'I know this might seem counterintuitive, but...' Work with their mental models, don't fight them.