Bridging Statements
Connect your response back to your key message.
Explanation
When answering questions or responding to comments, bridging helps you steer the conversation back to your main points without being obvious or rude. Politicians and executives use this constantly to stay on message. It's not about avoiding questions—it's about ensuring your key messages don't get lost in side conversations.
Real-World Example
Question: 'What about the budget concerns?' Bridge: 'Budget is definitely important, and that's exactly why this proposal makes sense. It actually reduces our long-term costs by 30%...' You addressed their concern while reinforcing your main point.
How to Apply
Use phrases like 'That's a great question, and it relates to...', 'Exactly, which is why...', or 'That brings up an important point about...' Always acknowledge their input first. Then connect it to one of your main messages. Don't ignore their concern—show how it supports your position.