Back to Mental Models
ModelCard 6 of 19

Map vs Territory

The description of the thing is not the thing itself.

Explanation

Any description or model of reality is necessarily simplified—the menu isn't the actual meal, the business plan isn't the actual business, and the weather forecast isn't the actual weather. We often forget this and mistake our simplified models for reality itself. Philosopher Alfred Korzybski warned: 'The map is not the territory.'

Real-World Example

GDP says economy is great, but people are struggling (map vs reality). Your code's documentation is perfect, but the actual code has bugs. Dating profile (map) vs actual person (territory). Company org chart shows clear hierarchy, reality has shadow power structures. Financial models showed mortgage securities were safe; 2008 proved otherwise.

How to Apply

When map and territory conflict, trust territory. Update maps regularly—they decay. Before important decisions, check: Am I looking at data (map) or experiencing reality (territory)? Get into the field: talk to real customers, not surveys; try the product, don't just read specs; visit the factory, don't trust reports. Remember: more detailed maps are still maps, not reality.

Related Topics

realitymodelsawareness

Learn More with AI Guidance

Get personalized explanations, explore connections, and apply these concepts with AI-powered conversations in the Aha! app.

Download on App Store