Idea Quotas
Set specific numerical targets for idea generation to push beyond obvious solutions.
Explanation
Research shows that setting high numerical targets for idea generation leads to more creative solutions. The first 10-20 ideas tend to be obvious and conventional. Breakthrough ideas typically emerge after teams push past their initial mental models and comfort zones. Quotas force teams to dig deeper and explore less obvious possibilities.
Real-World Example
Team brainstorming app monetization: First 15 ideas are standard (ads, subscriptions, freemium). Push to 50 ideas: Cryptocurrency integration, NFT features, prediction markets, educational partnerships, API licensing, white-label solutions, consulting services. Ideas 35-50 often contain the most innovative approaches.
How to Apply
Set high targets: 50-100 ideas for major challenges, 20-30 for smaller problems. Don't stop when ideas slow down—that's when breakthrough thinking begins. Use techniques to push past obvious: 'What would Amazon/Google/Apple do?' 'How would we solve this with unlimited budget?' 'What would this look like in 2030?' Quantity ultimately drives quality.