Startups Are Counterintuitive
Success often requires doing the opposite of what feels natural.
Explanation
Paul Graham's observation: startup success principles often contradict normal business intuition. Things that work for established companies can kill startups, and things that seem like bad business practices can accelerate startup growth. Trust experience over instincts when the two conflict.
Real-World Example
Counterintuitive moves: Give away products for free to build user base. Hire slowly when growing fast. Focus on tiny markets initially. Ship embarrassingly simple products. Ignore competitors completely. Do things that don't scale. All of these feel wrong but often work for startups while traditional approaches fail.
How to Apply
When stuck, ask: 'What would a big company do here?' Then consider doing the opposite. Question conventional wisdom—is this advice meant for startups or established businesses? Trust YC and experienced founder advice over general business advice. When your instincts say one thing and successful founders say another, try their approach first.