Be Relentlessly Resourceful
Find ways to make progress regardless of obstacles or limitations.
Explanation
Paul Graham's phrase for the essential founder trait: when faced with problems, successful founders don't make excuses or wait for ideal conditions—they find creative ways to move forward. This combines determination with creativity, refusing to be stopped by resource constraints, regulatory hurdles, or market challenges.
Real-World Example
Airbnb founders sold cereal boxes to fund their startup when investors said no. Instagram pivoted from location app to photo sharing when they noticed user behavior. Tesla started with Roadster sports car to fund mass market vehicles. Warby Parker started online when everyone said people won't buy glasses without trying them on.
How to Apply
When stuck, ask: 'What would we do if we had to solve this in 24 hours?' Brainstorm unconventional solutions. Use constraints as creative catalysts—limitation often breeds innovation. Document creative solutions for future challenges. Build a bias toward action over analysis. Remember: every constraint is surmountable with enough creativity and persistence.