Lateral Thinking
Solve problems through indirect and creative approaches.
Explanation
Instead of following logical, step-by-step reasoning (vertical thinking), lateral thinking involves making unexpected connections and approaching problems from unusual angles. Edward de Bono coined this term to describe creative problem-solving that challenges assumptions and uses techniques like random stimulation or reversing the problem. Many breakthrough solutions come from this sideways approach rather than just thinking harder in the same direction.
Real-World Example
Factory had elevator complaints. Vertical: Faster elevator. Lateral: Install mirrors—people stop noticing wait time. City had bridge jumpers. Vertical: Higher barriers. Lateral: Install phones to counselors—suicides dropped 50%. Company needed office space. Vertical: Rent more. Lateral: Go fully remote.
How to Apply
List all assumptions. Reverse each: what if opposite were true? Use random word: open dictionary, point to word, how does it relate? Ask 'How else might we...?' Challenge requirements: do we really need X? Look to other industries: how do they solve similar problems? The solution is often not where you're looking.