Paradox of Choice
Too many options can overwhelm and decrease satisfaction.
Explanation
While some choice is essential for happiness, too much choice can be paralyzing and make us less satisfied with whatever we choose. Psychologist Barry Schwartz found that when faced with too many options, people either avoid choosing altogether or constantly second-guess their decisions.
Real-World Example
Grocery store with 300 jam varieties vs. 6 varieties: people are more likely to buy from the smaller selection and more satisfied with their choice. Dating apps with unlimited options make people less likely to commit. Restaurants with huge menus often have lower customer satisfaction than those with focused offerings.
How to Apply
As a decision-maker: Limit your options. Research 3-5 alternatives, not 20. Set criteria upfront to filter choices. As someone offering choices: Provide curated options, not everything possible. Group similar options. Offer 'good, better, best' instead of 15 variations.