How Might We
Reframe challenges as opportunity questions starting with 'How might we...'
Explanation
The 'How Might We' technique transforms problem statements into opportunity-focused questions that invite creative solutions. By starting with these three words, teams shift from problem-focused thinking (what's wrong) to solution-focused thinking (what's possible). This subtle reframing opens up possibility space and encourages collaborative ideation.
Real-World Example
Problem: 'Customers abandon shopping carts' becomes 'How might we make checkout more compelling?' Problem: 'Employees don't collaborate' becomes 'How might we make collaboration more rewarding?' Problem: 'App is slow' becomes 'How might we make speed feel instant?' Each reframe suggests different solution approaches.
How to Apply
Take your problem statement and rewrite as 'How might we...?' Make it human-centered, not technology-centered. Create multiple HMW variations—different angles reveal different solutions. Make questions broad enough to allow creativity but specific enough to provide direction. Use HMW questions as brainstorming prompts. Generate 5-10 HMW variations per problem.