Aha! - Cards & AI
The app that teaches you business strategy, pricing, marketing, leadership & personal growth. 100+ frameworks used by successful entrepreneurs and leaders.
One Platform. Every Framework You Need to Succeed.
Whether you're scaling a startup, leading a team, or pursuing personal excellence, Aha! delivers the strategies that matter.
Business Strategy Playbooks
From YC startup lessons to pricing strategies, marketing frameworks to growth tactics. Get the exact playbooks used by successful companies and leaders.
AI Strategy Advisor
Your personal AI consultant that understands business context. Get tailored advice on marketing, pricing, team building, and growth strategies specific to your situation.
Build Your Playbook
Create custom strategy decks for your specific industry, role, or goals. Combine business frameworks, personal insights, and action plans in one powerful system.
Find Any Strategy, Instantly
Need a pricing model? Marketing tactic? Leadership principle? Our AI-powered search instantly surfaces the right framework from hundreds of proven strategies.
Explore Sample Cards
Get a taste of the insights and mental models you'll discover in Aha!
Occam's Razor
The simplest explanation is usually the correct one.
Opportunity Cost
Every choice means giving up something else.
The 5 Whys
Ask 'why' five times to reach the root cause.
Who Uses Aha!
From startup founders to team leaders, ambitious professionals to personal growth seekers.
Entrepreneurs
YC startup lessons, pricing strategies, growth tactics
Team Leaders
Leadership frameworks, team dynamics, communication
Product Managers
Problem-solving, decision making, innovation methods
Lifelong Learners
Mental models, growth mindset, personal development
Transform Your Decision Making
Join thousands who've upgraded their thinking. Start free, unlock your potential.
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Premium
$39.99/year • Save 44%
"Worth every penny for the clarity it brings" - Premium User